Introduction Tourism marketing is aimed at knowing what tourists require and developing experiences that fulfil what the tourists require. It also entails determination of prices, communication management and long term relationship with guests in the long term. The product is an experience in tourism. It is created and used simultaneously, and it is this aspect that makes the quality of service very important (Tay, Chan and Mohamad, 2023). Chessington World of Adventures Resort is a massive family theme park and zoo near London. It has numerous rides, animal parks, family-oriented daily shows and themed hotels (Lee and Kim, 2023). It is competing with the other parks and numerous sources of leisure. This report is aimed at evaluating the use of the extended marketing mix by Chessington. The report dwells upon four aspects. These are product, place, promotion and people (Kotler, Armstrong and Balasubramanian, 2023). The product section looks at what the resort has ...
Posts
- Get link
- X
- Other Apps
Introduction Tourism marketing considers the needs and wants of the visitors and proceeds to create experiences to satisfy those needs. It also entails communication, pricing and relationship building in the long term (GeeksforGeeks, 2024). The tourism services offering a place of production and consumption of the experience make it a product (Blythe and Martin, 2023). This implies that the entire resort, including rides and personnel, is included in the package. The Chessington World of Adventures Resort is a theme park, wildlife park and hotel resort located near London. It has become a family resort, including numerous themed areas and on-site accommodation of what was once an old country zoo (ALVA, 2023; Tripadvisor, 2025). The primary audience is comprised of families with children; however, school groups and short break visitors will also matter. This report is meant to examine the marketing mix of Chessington in order to analyse it using the seven Ps framework. It conc...
- Get link
- X
- Other Apps
Introduction Tourism marketing involves trying to know what visitors need and want. It then creates and provides experience that meets these needs and develops relationships in the long run. It is also associated with communication, pricing, and management of long-term customer value (GeeksforGeeks, 2024). Chessington World of Adventures Resort is a theme park, wildlife park and hotel complex in Surrey, the immediate vicinity of London (ALVA, 2023; Tripadvisor, 2025). Most of its visitors are families with kids, although school groups and short break visitors are also significant. Such services are particularly critical to tourism marketing due to the fact that this product is an experience that is generated and consumed in the same location and at the same time (Blythe and Martin, 2023; Kotler, Armstrong and Balasubramanian, 2023). This Blog intends to examine Chessington based on the major components of the extended marketing mix. The Blog concentrates on the four Ps that ...